Legal

Terms of Service

Last updated 12. November 2026

Version 2026-11-12.

1. Who we are and what these terms cover

These terms govern the purchase and use of DiverzitySEO, provided by DiverzityStudios s.r.o., Staré Grunty 3546/7A
841 04 Bratislava, IČO 57735271 (“we”, “us”). Full company details are in the Legal Notice.

DiverzitySEO consists of a WordPress plugin and an online service: AI-powered audits and fixes processed through our servers, AI credit, updates and support. These terms apply to you whether you buy as a consumer (a person acting outside their trade or profession) or as a business. Where a rule applies only to consumers, it says so.

2. Plans and prices

The plans currently offered and what each includes are shown on the Pricing page:

  • Managed — €29 / month. The essentials: audits, one-click fixes and AI-search readiness. AI on prepaid credit.
  • Managed Pro — €49 / month. Everything, automated. For sites that want SEO and AI search handled — not just reported.
  • Lifetime — €499 one-time. Everything in Managed Pro, paid once. Run AI on credit or on your own Anthropic key.

Prices are in euro and include VAT where it applies; the price shown is the price you pay. Each plan covers one WordPress site (one website address).

Payments through Stripe as seller of record. Payments are handled by Stripe, which acts as the reseller (merchant of record) for DiverzitySEO purchases: Stripe charges you, issues the receipt or invoice, and accounts for any VAT or sales tax. Business customers can enter their VAT ID at checkout. We remain responsible for providing DiverzitySEO and for everything else in these terms.

3. How the contract is made

  1. You choose a plan and enter your e-mail address and website on our Get started page.
  2. You pay on Stripe’s secure checkout. Before paying you can review and correct your details and see the final price.
  3. The contract is concluded when the payment succeeds. We confirm it immediately on screen and by e-mail; the e-mail contains your site key and a link to these terms, which you can save or print.

Contracts are concluded in English. We store your order details; you can ask us for a copy.

4. Payment, renewal and price changes

  • Monthly plans (Managed, Managed Pro) are paid in advance and renew automatically every month until cancelled.
  • Lifetime is a single payment.
  • AI credit is prepaid. Each AI task (audit, fix, article, answer check) is deducted from credit at the rate shown in the plugin. Credit does not expire while your account is active and is not interest-bearing.
  • We may change the price of a monthly plan for future billing periods. We will tell you by e-mail at least 30 days in advance; you may cancel before the change takes effect.

5. Cancellation

Cancel a monthly plan at any time in Settings → Billing → Manage billing inside the plugin. The plan stays active until the end of the period you paid for. Details, including refunds and the consumer right of withdrawal, are in Withdrawal, Refunds & Cancellation.

6. The Lifetime licence

“Lifetime” means for as long as we offer the DiverzitySEO service: plugin updates, AI on credit or on your own Anthropic API key, and support, for one site, without a monthly fee. If we ever stop offering the service, we will tell you at least 6 months in advance, and the plugin will keep working on your own Anthropic API key.

7. Software licence

The DiverzitySEO plugin is licensed under the GNU General Public License v2 or later, like WordPress itself. What you pay for is the service: access to our AI processing and credit, the site key, updates and support. A site key is personal to the site it was issued for; do not share it.

8. Your responsibilities

  • You may only connect a website you own or are authorised to manage, and you keep regular backups of it.
  • You are responsible for your website’s content, including text, changes and articles the plugin produces at your request. AI can be wrong: review suggestions before applying them and articles before publishing. The plugin saves articles as drafts unless you choose otherwise.
  • Where the law requires AI-generated content to be labelled, labelling is your responsibility.
  • You will not use DiverzitySEO for unlawful content, to infringe others’ rights, to attack or overload our systems, or to resell AI access.

9. How the service works and its limits

Every change the plugin applies stores the previous state, so it can be undone from SEO Findings. AI processing is performed by Anthropic; payments by Stripe; optional integrations by Google (Search Console) and Unsplash. We aim for the service to be available at all times, but it depends on these providers and on your website’s hosting, and short interruptions can happen. We may improve and change features; we will not remove a core feature of a paid plan during a period you have already paid for.

10. Suspension

We may pause AI processing for a site if payment fails and is not resolved, if credit runs out, or if the site is used in breach of section 8. We will tell you why and how to restore it. Nothing on your website is removed when a site is paused.

11. Conformity and complaints (reklamácie)

We are responsible for DiverzitySEO conforming to this contract throughout the period you are entitled to it. If something does not work as described:

  1. Write to info@diverzitystudios.sk with your site address, what happened and, if possible, a screenshot.
  2. We confirm receipt immediately and resolve the complaint without undue delay, at the latest within 30 days.
  3. If we cannot bring the service into conformity within a reasonable time, a consumer may ask for a proportionate price reduction or end the contract and receive a refund for the period it did not conform, under the Slovak Civil Code and Act No. 108/2024 Coll.

If you are a consumer and disagree with how we handled a complaint, see out-of-court dispute resolution in the Legal Notice.

12. Liability

We are liable for damage we cause intentionally or through gross negligence, and for anything else where the law does not allow liability to be limited. Otherwise, towards business customers our total liability is limited to the amounts paid to us in the 12 months before the claim, and we are not liable for lost profits or indirect damage. Nothing in these terms limits the rights consumers have under mandatory law.

13. Personal data

How we handle personal data is described in the Privacy Policy. Where DiverzitySEO processes personal data contained in your website for you, the Data Processing Agreement forms part of these terms.

14. Changes to these terms

We may update these terms, for example when the law or the service changes. For monthly plans we will e-mail you at least 30 days before a change that affects you; if you do not agree, you may cancel before it takes effect. The version you accepted when buying applies to that purchase.

15. Law and courts

These terms are governed by the law of the Slovak Republic. If you are a consumer, you also keep the protection of the mandatory consumer law of the country where you live, and you may bring proceedings in the courts there. Business customers agree to the courts of the Slovak Republic.